Savvy Entrepreneurs at 8th SC Children’s Business Fair

Avi Dicarlo, a fourth grader at Stratford School’s Pomeroy campus, had his sales pitch down pat at the 8th Santa Clara Children’s Business Fair at Rivermark’s Live Oak Park on Oct. 17. In fact, Dicarlo won the second-place award for his skill in pitching his product—handmade candles for Diwali (Nov. 8) and Christmas (Dec. 25), reflecting his Indian and Italian heritage. “They are both holidays of light, and candles spread light,” said Dicarlo. “I want to spread love and spread light.” Then he got another idea. “Why don’t I make stuff that can light every day?” he thought. Broadening market appeal, he added black Halloween ghost candles, orange pumpkins, purple elephants, and blue cats. “When I grow up, I want to be an entrepreneur,” said Dicarlo. “This is practicing, and I’m happy doing it.” Like Dicarlo, six-year-old Jiya Raswaron from Mountain View—with a hand from her parents— was a first-time entrepreneur. At her “Happy Dreamers Photo Club,” shoppers had a Pola